We ended up getting an iMac. While we were waiting to receive our iMac from the back of the store I asked the Apple rep about Black Friday. The Apple rep shared that last year this particular store did just south of one million dollars in sales on Black Friday. There are 200 Apple reps on the floor all day and for the most part, customers are walking out of the store with whatever they purchased.
I was stunned by the amount of business generated on Black Friday. I started to ponder a couple lines of inquiry.
- How much Apple has come to dominate the hardware market. This suburban store is always crowded but what transpires on Black Friday is hard to fathom.
- The extent that we live in a connected world. One million in sales reflects the demand for connected devices such as iPhones, iPads and Macs
Curious to see what others think. What does one million in sales on Black Friday alone mean to you.