Well-seasoned designers understand understand that resilience in the face of repeated failure is the only path to success. Improving as a designer requires us to consciously choose to explore novel territory as part of our daily work.
As architect Matthew Frederick notes, "Being process-oriented , not product-driven, is the most important and difficult skill for a designer to develop. Being aware of your working process as a designer and reshaping it to fit the problem presented to you is a lifelong process.
When I am working on a problem, I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.
Recognizing the need is the primary condition for design
Things in the world move too fast for words. Sometimes they just need to be observed. Sitting still, being present and noting people's behavior while withholding judgement: These under-appreciated skills can have a powerful influence on our work. They bring forth observations that give design a foundation in what we know, not just what we want or hope to uncover through the process of making.
If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.